Safe Water Network (SWN) of United States of America in collaboration and with funding support from the International Finance Corporation (IFC) is seeking an in-depth Market Assessment of the safe water market in Kenya to establish the role that market-based decentralized solutions (both entrepreneur and community owned) have in the provision of safe water. We have been contracted to undertake a comprehensive sizing and opportunity assessment that identifies population size, composition, demographics, socioeconomics, water sources, water challenges, government funding and plans, water sector players, service providers, pricing and other relevant factors; identify specific conditions where implementation of an enterprise model will have a high likelihood and of success, and identification of target communities for pilot initiative that meet those criteria; develop an enterprise model, which includes economics, pricing, and scale funding strategies (e.g. how to attract funding so it can be scaled up), government policy (e.g., how to ensure government is engaged and supportive and potentially subsidizes initiative), ownership structure, demand from communities and household participation, sustainability and scalability; Identify potential implementation partners for finance, hygiene education, demand generation, research, evaluation, private operators, supply chain firms, water boards, and relevant government bodies and describe how a scale model would look like and how to address key hurdles to scale.